Methodology
I believe that a strong presentation or elevator pitch is almost always the difference between a client won and a client lost.
More and more businesses are sending technical experts to present to clients.
The problem
You already have the experience and skills to solve your client's problem, but... unless you can convince your client that you are the right person to help them, your experience and skills are worth €0.00.
You only ever get one window of opportunity (e.g. a pitch or conversation) to convince your client, because: 1) we form judgements quickly and 2) these judgements are very hard to change afterwards.
Success in this window of opportunity relies on a completely different set of skills (e.g. powerful verbal delivery) from the ones that form your core business.
How to solve it
Don't let your pitch or presentation be the weak link that stops your clients or investors from choosing you.
Client testimonials
Read elevator pitch tips on my blog:
Follow me on Twitter:
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#Publicspeaking tip 67: if your hand trembles at all because of nerves, do not hold a sheet of paper. That will act… https://t.co/P3jogI4Vs9
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Thanks @martinleblanc of @iconfinder for sharing this. Check out this great example of a #startup #pitch. Useful fo… https://t.co/w11XEuB0HM
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RT @LeeWarrenMagic: @MattBoardman @Tinder Death beats emotions. Not much else. After all, you’ve got to believe the idea of data ...
Senior Manager, Business Development - Repsol
“Matt's engagement breaks the worn-out mold of typical communications course dogma. Combined with his dynamism and magnetic engagement style, his curriculum pulled our participants toward the new age of focused, intentional messaging without ignoring underlying fundamentals.
We were left with new skills and approaches around the "live" aspect of communicating, but also having an innovative structure and process for crafting the message.
10/10 will bring him back.”